Thursday, October 25, 2007
Local Internet Marketing for Home Sales
Lennar Bay Area Homebuilding Taps into Internet Marketing for Home Sales
SAN RAMON, Calif., Sep 25, 2007 (BUSINESS WIRE) Lennar Bay Area Homebuilding has expanded its sales and marketing efforts with a dedicated internet-only sales team. The program, which began in May, offers potential homebuyers four ways to communicate with Lennar through the Internet: the company's updated website (www.lennar.com), email, a dedicated internet toll-free number and live chats (also called instant messaging). All of these elements can result in a face-to-face meeting with an Internet team member at a Lennar Welcome Home Center.
This story reflects the true nature of what is happening with the Internet and sales generated. Other homebuilders need to look at the following results of what has happened with Lennar and apply those lessons learned into their own home building domains.
For example, in June, Lennar had 251 Internet generated leads and 255 live chat sessions (roughly 7.5 per day). By the end of the month, the internet team helped drive 20% of the total homes sold. In July, the number are even more impressive with internet leads reaching 439 and roughly 25% of sales impacted by one of the internet avenues of communication. The most recent results indicate that the internet channel played an active role with just over 40% of home sales in August.Read more about how Lennar is using local internet marketing.
Many builders are still thinking pre-internet days of simply building it and they will come attitudes. The advertising and marketing dollars spent are typically in traditional media advertising outlets such as, newspapers, radio, magazines, and local television shows, instead of taking advantage of the power of the internet and local search. The internet seems to be much of an afterthought with many of the brick and mortar home builders (pardon the pun), instead of wrapping their sales, marketing, and advertising arms around what the internet can do to really drive business sales today.
Home builders need to understand that over 70 percent of the people start their home searches online. A newly built house coming on to the real estate market place is no different than that of all the resale homes available in the area. In fact, when a builder first announces a new development to begin with, there may be much fanfare, but that soon dies down, and gives way to simply just having another number of homes now available in the local real estate market place.
Builders need to set their homes and developments apart. That means not only taking into account the developer's brand image from the main builder's website, but also developing the keywords and names of the local areas integrated within a real estate development website of all its own. By developing a website, with its own unique name directly for a project, builders will be doing themselves a favor for free publicity online. Not only will it be good from a promotional aspect, but with the ability to include floor plans, home pictures (inside and outside), lot sizes, lot availability, and news of what is happening within the development, potential buyers will be able to see what is going on and buyers will much more likely come by to visit to check it out for themselves.
Many of the communities being built today are set up as homeowners associations. After the builder has built out the project, and with the website already in place, or register another website for the homeowners association, the developer can then give the website to the homeowners association with beautiful pictures and floor plans included. This would be a great way to place good will back into the community. This would also add future value to the homes in that area, plus would certainly be making a good name for the builder into the future.
Contact Professional Web Services for all your Internet marketing services needs today. We offer the services, strategies, and sales solutions to get your business found online today.
Saturday, October 13, 2007
Local Business San Ramon Marketing
|Are You Open for Business?|
Are you trying to reach the local businesses or consumers in San Ramon, California? How about the customers in Dublin, Pleasanton, Livermore, or Danville for your target audiences?
To reach the local communities in your local area requires more planning than ever before. Simply placing an ad in the local Tri-Valley Herald or San Ramon Times newspapers is not enough today to get your marketing message out. Placing a small business phone number and address in the Yellow Pages used to be prime real estate for advertising, but with the advent of the Internet, that has reduced the marketing impact drastically for Yellow Page advertising.
So, what is a business to do today in order to attract new customers, and keep them coming back? As always, good word of mouth advertising is probably one of the most important aspects a business can generate today. Good word of mouth advertising begins with the moment a potential customer discovers a place of business, service provider, restaurant, or any B2B or B2C business.
Example of Local Marketing Concepts
Everyone has their favorite restaurant or restaurants, and my wife and I are no different in that aspect. We like Italian food. Two of our favorite restaurants in the San Ramon Valley are Pasta Primavera Cafe and Pasta Pomodoro. We have lived in San Ramon for over 27 years, so we know what the local favorites are in the Valley. But, San Ramon is growing by leaps and bounds, with thousands of new people moving into the Dougherty Valley and calling San Ramon their home for the first time. This group of potential new consumers are likely to have never heard of these two restaurants. And, in the age we live, it is becoming less likely that they would go to their phone book to see what is available. It is more likely that they would simply do a Google Search for pasta San Ramon or Italian restaurants in San Ramon.
In light of today's online connections, where the majority of people in San Ramon have access to the Internet, it is extremely important to have a local online presence in order to reach these target markets. Local search marketing and advertising is not just for restaurants. Every business, from doctors, lawyers, Realtors, architects, and dentists, to automotive repair, interior decorators, pool services, and all types of professional services need to have an Internet presence.
Talk to Professional Web Services today to build an online marketing and advertising strategy that will bring in new customers for your business future.