Wednesday, August 30, 2006
Local Search Engine Marketing
The Internet has changed the world and it affects your local business in more ways than one. First off, you might think that you do not need to have a web presence or the only form of advertising that is necessary is the local newspapers such as the Contra Costa Times, San Ramon Valley Times, or the Tri Valley Herald. Or, maybe just having a Yellow Pages ad is thought to be good enough for your local business. Your justification for not having a website is, "we do not do business on the Internet and we are not some sort of ecommerce website that is going to sell products throughout the world." If that is your thought process then you are in for a full frontal assault by a small but ever increasing number of small businesses that are developing their websites in the local community.
Thousands of people daily, in your local community use local search to track down everything from Realtors, Lawyers, Auto Repair Outlets, Plumbers, Doctors, Dentists, Painters, Roofers, Restaurants, Caterers, Florists, Tree Trimmers, House Cleaners, and even the Party Clowns. With the Internet at peoples' fingertips, they are not even opening their Yellow Pages to look for telephone numbers. With the power of online mapping programs like Google Maps, Yahoo Maps, or MSN Maps; it is just commonsense for the new generation to use the Internet to find the address location and directions to a local business outlet.
With these thoughts in mind, the wise decision to make for business is to have a website that works for you in the local search community. This is a place to really display your business and talk about the services or products provided. Don't be shy online. Certainly everything must adhere to truth in advertising, but those searching on the Internet will never know much about your business if you are not marketing it. In fact, without implementing some sort of Internet marketing plan, the likelihood of ever getting discovered online will be greatly diminished.
For a powerful local search Internet marketing plan, contact Professional Web Services for a free B2B or B2C Internet marketing consultation.
Professional Web Services provides Internet marketing services, ethical SEO, search engine optimization, online advertising strategies, professional blogging services, and web branding solutions.