Saturday, October 13, 2007
Local Business San Ramon Marketing
|Are You Open for Business?
Are you trying to reach the local businesses or consumers in San Ramon, California? How about the customers in Dublin, Pleasanton, Livermore, or Danville for your target audiences?
To reach the local communities in your local area requires more planning than ever before. Simply placing an ad in the local Tri-Valley Herald or San Ramon Times newspapers is not enough today to get your marketing message out. Placing a small business phone number and address in the Yellow Pages used to be prime real estate for advertising, but with the advent of the Internet, that has reduced the marketing impact drastically for Yellow Page advertising.
So, what is a business to do today in order to attract new customers, and keep them coming back? As always, good word of mouth advertising is probably one of the most important aspects a business can generate today. Good word of mouth advertising begins with the moment a potential customer discovers a place of business, service provider, restaurant, or any B2B or B2C business.
Example of Local Marketing Concepts
Everyone has their favorite restaurant or restaurants, and my wife and I are no different in that aspect. We like Italian food. Two of our favorite restaurants in the San Ramon Valley are Pasta Primavera Cafe and Pasta Pomodoro. We have lived in San Ramon for over 27 years, so we know what the local favorites are in the Valley. But, San Ramon is growing by leaps and bounds, with thousands of new people moving into the Dougherty Valley and calling San Ramon their home for the first time. This group of potential new consumers are likely to have never heard of these two restaurants. And, in the age we live, it is becoming less likely that they would go to their phone book to see what is available. It is more likely that they would simply do a Google Search for pasta San Ramon or Italian restaurants in San Ramon.
In light of today's online connections, where the majority of people in San Ramon have access to the Internet, it is extremely important to have a local online presence in order to reach these target markets. Local search marketing and advertising is not just for restaurants. Every business, from doctors, lawyers, Realtors, architects, and dentists, to automotive repair, interior decorators, pool services, and all types of professional services need to have an Internet presence.
Talk to Professional Web Services today to build an online marketing and advertising strategy that will bring in new customers for your business future.