Sunday, March 16, 2008
Websites for San Ramon, Danville, Dublin, Pleasanton, and Livermore
|When designing and setting up a local website for your business, one that is going to be bringing in the majority of the business through local markets, be sure to include your city name or local city names of the areas your business serves.
Why should you have the local city names in your website pages?
Understand that more and more people are using Google Search and other search engines to find local businesses all the time. By including the names of the local markets, your website is much more likely to show up in the Google Search results pages specific to the cities listed.
For example: If you specialize in the repair of BMW automobiles in San Ramon, CA, you should say that on your website, or even include it in the title of the website. If you are serving the whole Tri-Valley area, then listing the main cities (Dublin, Pleasanton, Livermore, San Ramon, and Danville) would be very beneficial from a search engine marketing perspective.
This is especially true for Doctors, Lawyers, Dentists, Physical Therapists, Accounts, Plumbers, Insurance Agents, Painters, Realtors, Interior Designers, Restaurants, and a host of other trades and businesses that are directly tied to local markets.
Most people do not look for an attorney somewhere in the USA online. They look for an attorney in San Ramon, or they look for an attorney in Danville. The search terms are specific to a local city location nine times out of ten. While you might be thinking that dilutes your exposure to larger areas, you have to think in terms of your target markets and where you want to focus your search marketing efforts first.
People are getting much better at using the search engines to find everything they want. More people are learning how to constrain their search results to specific target locations. So, if you do not include your search terms for the local cities, you are probably loosing market share to others that are taking advantage of the online marketing situation.
If you are going to use targeted online advertising in addition to your Internet marketing efforts also, such as Google AdWords (which I highly recommend for many market segments) you can also target specific local geographic markets with your ads. If you have the city names in the landing pages, visitors to your business website are much more likely to convert into paying customers.
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Do you want a free website analysis of your business? Do you want to get your website found on Google Search? Contact Professional Web Services today, for a free Internet marketing evaluation. Don't have a website yet - no problem, just tell us that you are thinking of having a website in the future www.websiteinthefuture.com, and we'll give you an idea of what your business strategy should focus on. We can also design and build a website for you.